March 12, 2026 | Victoria RUEDA
Major international events bring together not only sport and culture: they also rest on complex legal frameworks.
Brand protection plays a critical part in them, ensuring that global trademarks are respected and properly safeguarded across each of the jurisdictions concerned.
Victoria Rueda, a lawyer in the Mexico City office, is contributing as a Brand Protection Volunteer in Mexico City as part of the preparation process for the 2026 FIFA World Cup, hosted by Canada, Mexico and the United States.
The programme sits at the intersection of intellectual property enforcement, cross-border coordination and large-scale international operations. The firm is proud to support this global event from Mexico.
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